The World’s Newest Ultra-Luxury Penthouses, A Future 100,000 Square Mile “Super-City”,
$125 Million Island With Historic Estate, Keeping Up with Bel Air Real Estate, And Events Calendar!
Issue 54 - November 2017 by JOEL GOODRICH

From Nob Hill Gazette, November 2017
- Photo: Spencer Brown -

Greetings from San Francisco!

As many of you know from reading this newsletter, in addition to my passion for real estate some of my other primary interests are architecture, technology, design and... fashion!

So, this month I'm quite flattered to be the feature of a three-page fashion editorial spread in San Francisco's internationally known magazine, the Nob Hill Gazette.

Entitled "The Wardrobe," the piece by Natasha Chalenko  inaugurates a fun new series the publication is doing on the style of well-known San Franciscans. It was fun to show the Gazette my extensive collection of Versace shirts (mostly from the Gianni Versace era).

However, as much as I love fashion, I have absolutely no plans of quitting my day job, LoL! Working with such exciting clients and properties -- as you'll see in this month's edition, below -- you can understand why!

-- Joel

Keeping Up with Bel Air Real Estate

Sold: Kim Kardashian and Kanye West's Home

In the SF Bay Area luxury real estate market, working with so many internationally known people -- tech icons, corporate CEOs, overseas investors, celebrities who wish to live under the radar -- discretion and privacy are key. Some of our biggest transactions never make the news!

But in Hollywood, each newspaper, tabloid, blog and TV show has a real estate reporter, watching every "move" a celebrity makes. Every transaction, big or small, is news when a celebrity is involved -- and today no couple is watched more than Kim Kardashian and Kanye West, as I soon discovered after reading reports of my most recent sale.

Kim Kardashian and Kanye West's Former Home

Working with "Million Dollar Listing Los Angeles" superstars Josh Altman and Matt Altman, and my Coldwell Banker colleague Sandra Papale, I had the pleasure of representing the glamorous Marina Acton (an entrepreneur and philanthropist), in her purchase of the West family's stunning Bel Air estate.

As Architectural Digest and Vogue reported, the internationally famous tastemakers oversaw a complete renovation of the 9,000 square foot mansion (previously owned by Elvis' daughter, Lisa Marie Presley), adding some of the largest glass windows ever created for a single-family home in the state.

A Garden Party at the Home in 2016
Photo via

Kim Kardashian wrote about the project in a post for her app entitled "The Story Behind Our Home Renovation", and sweetly shared that she wanted to give my client, Marina, a personal tour of the home because she was so proud of what she and Kanye had created. It proves that the old taboo against owners personally showing a property to prospective buyers can be broken... but only if your name is Kim Kardashian!

Kanye West Shared his Photo of the Home in 2016
Photo via Marie Claire

Although I've worked on several important deals over the decades, I've never seen a home sale get so much attention, with coverage in the Wall Street Journal, Variety, SF Chronicle, People, Us Weekly, E!, Money Magazine, Marketwatch, Entertainment Tonight, TMZ, Perez Hilton, Daily Mail, Access Hollywood, Observer, Yahoo! News, MyDomaine, WWD, Curbed, The Real Deal, Refinery29, Cottages & Gardens, The Sun, Life & Style and BET, among others!

Of all the articles, the most surprising remark of my career came by way of the Chronicle's legendary columnist Leah Garchik:  "Joel Goodrich... is to luxury real estate as Stephen Curry is to hoops."
All I can say is... those are some awfully big shoes to fill! 

From Bel Air to Bryant Street

While I enjoy helping clients find second and third residences in Beverly Hills, New York, and beyond, there's still no place like home -- San Francisco!

View from the Penthouse Loft at 767 Bryant
This month I'm excited to be representing a stunning two-level penthouse loft in the heart of SOMA.

San Francisco Penthouse Loft
- -

With a large terrace, beautiful views as well as superb design and finishes, this is a fabulous residence in the heart of the City's booming world-class tech and bio-tech hubs.

San Francisco Penthouse Loft

Bryant -- like Brannan, Townsend and King -- is one of the central streets defining San Francisco's start-up culture map. Some of the world's most recognizable tech company founders either worked or lived on these streets at some point -- some, in fact, continue to do so to this day.  

Airbnb Headquarters at 999 Brannan Street
Photo via

Dropbox, Pinterest, Lyft, Stripe, Slack, and Airbnb, for instance, are all within four blocks of my new loft listing.
These are the most important companies shaping the future of our economy, with a fascinating new report by LinkedIn ranking them among the "Top 50 Startups in the United States" (of which Uber is number one and Airbnb number two.)

Pinterest Headquarters at 808 Brannan Street
Photo: Bruce Damonte for

Of those 50 companies, 32 are based in the Bay Area, with an astounding 17 of them (representing a combined valuation of nearly $160 billion, and a global workforce of 35,000), headquartered within San Francisco city limits.
It's no wonder, then, that the Bay Area maintains its dominance in attracting venture capital and intellectual talent. 
Our 21st century "goldrush" continues!

Dropbox's Current Headquarters at 333 Brannan Street
Photo via Yellowtrace

As San Francisco-based startups grow, and need greater amounts of space, the new Mission Bay area increasingly is in demand.

I previously wrote about Uber's expansion into the neighborhood, and now comes news that Dropbox will be moving there in 2018 as well, taking all of the Exchange in Mission Bay (a new four-building, $570 million development), in a deal that's being called the largest in the City's history!

Dropbox's Future Headquarters at 1800 Owens Street

Smart investors always look far ahead, and so it is that while major players move into Mission Bay, developers are anticipating demand for new housing, office and retails space even farther to the south.

A Rendering of India Basin

The massive Pier 70 project, an important 28-acre site along the booming eastern waterfront that, over the next 10 to 15 years, could yield up to 2,150 residential units and 1.75 million square feet of offices, as well as space for retail and other uses, has just been approved, while proposals have just been released for the huge India Basin "village" nearly 3 miles south in Hunter's Point.

It could feature up to 1,240 housing units, in addition to 275,330 square feet of commercial space, public parks, and more.

Hunter's Point is also one of the areas involved in the recent collective bid by seven Bay Area cities for Amazon HQ2 -- Amazon's second headquarters, a $5 billion project that could provide 50,000 new jobs to the region. 

Amazon Now Has Several Floors at 525 Market St, SF

So, where will the new Amazon headquarters land?  It will be fascinating to see, as 238 cities are in competition! Data scientists at Thinkful predict that Washington, DC, will be the choice, while the New York Times and Architectural Digest are betting on Denver.

Do we stand a chance? No need to worry -- the company already occupies roughly 3 million square feet of real estate throughout the Bay Area!

Real Estate's Crown Jewels 

New York's Crown Building

In the global super-luxury market, the newest offering to hit the market is the five-story, 14,000 square foot penthouse atop Manhattan's iconic Crown Building.

Priced at over $100 million, the "crown jewel" penthouse with wraparound terrace, plus indoor and outdoor pools, will be one of only 20 residences perched above the new Aman New York at the iconic Neoclassical Beaux-Arts masterpiece.

Here are some other gems from the glittering world of luxury real estate, ranging from $3 million to $50 million.

$50 Million Penthouse at Zaha Hadid's 520 W. 28th Street

The floating staircase in the $50 million penthouse at starchitect Zaha Hadid’s swoopy condo development along Manhattan’s High Line is a true work of art.

$40 Million Penthouse at Ritz-Carlton Miami

The $40 million penthouse at the Ritz-Carlton Miami has 13,000 (!) square feet of terraces and four pools.

$15 Million Penthouse at One Queensridge Place, Las Vegas

Developer Yohan Lowie's three-level, $15 million penthouse in Las Vegas, with mosaic tiling, is called the "crown jewel" of One Queensridge Place.

$8.8 Million Penthouse at The Harrison, San Francisco

A collection of 17 penthouses atop The Harrison in San Francisco have just gone on the market, ranging from $3 million to $8.8 million. The sparkling Bay and skyline views are mesmerizing!

$8.325 Million Penthouse at Madison Square Park Tower

One Madison Tower in NY has only one duplex penthouse still available. It has striking views of some of the world’s most renowned landmark buildings.

 $7 Million Penthouse at Metropolis, Los Angeles

Penthouses atop the Metropolis in downtown Los Angeles will soon be available for up to $7 million.

A "Wellness Space" at 111 Murray in NY

The new 111 Murray development features a movement studio and Turkish Hammam Bath as part of the new trend for "wellness spaces" in ultra-luxury developments.

Stunning Homes of 20th Century Legends

Cary Grant in Palm Springs, 1964

One of the highlights of the celebrity real estate world this month is the listing of legendary screen idol Cary Grant’s Palm Springs getaway. In this era of “Mid-Century Glam," the estate (built in 1925) stands out as one of the last old-world luxury properties in Palm Springs.

Cary Grant 's Multiple Visits to Palm Springs Over 30 Years

The actor never owned the property, but one of the three guest houses on the site was built especially for him by the original owner, a friend named Charlie Rich, for his frequent visits to the desert, where he'd ride horses, play tennis, or socialize at the famous Racquet Club.

Villa Paradiso in Palm Springs for $13 Million

Named "Villa Paradiso" by Grant himself, the estate offers eight bedrooms, 14 bathrooms, three kitchens, and four massive living rooms across its multiple residences. Its Moorish architecture and original 17-inch walls have been carefully preserved.

Villa Paradiso in Palm Springs for $13 Million

On the other coast, the Sutton Square townhouse  once owned by Elizabeth Arden in the 1920s and '30s is now on the market for $14.5 Million.

Elizabeth Arden, a 20th Century Trailblazer

The luxurious home, which has an incredible mirrored bath, has been restored and renovated by architect Daniel Romualdez, and shares a secret garden with the equally upscale homes around it -- all built in the 1920s by architect Eliot Cross and millionaire W. Seward Webb Jr.

Elizabeth Arden's Sutton Square Townhouse for $14.5 Million

Still a coveted section of Manhattan today, Sutton Square was built when wealthy trailblazers of the 1920s decided living near Central Park was old news, and it attracted residents Anne Vanderbilt and Anne Morgan (daughter of J.P. Morgan). The Morgan family plays a role in yet another major listing this month...

J.P Morgan's Salutation Island for $125 Million

On the market for only the third time in history, a mammoth 28+ bedroom (not counting staff quarters), neoclassical-style estate built for J.P Morgan in 1919 -- with a formal dining room that can seat 100 -- can now be had for the Gatsby-esque sum of $125,000,000! Named Salutation Island, the estate is located on a private island just an hour from New York.

J.P Morgan's Salutation Island for $125 Million

Adding the historical provenance and fascination, the main house was featured in the 1995 romantic comedy, Sabrina, and Jackie Kennedy once stayed on the island. There’s also a 700-foot sea wall, a 250-foot boat dock that can accommodate yachts (plural), two helicopter spots, an eight-stall horse stable and paddocks, a “groomsmen’s cottage,” and an eight-car garage.

Celine Dion's Jupiter Island Mansion for $72.5 Million

Pop superstar Celine Dion has listed her Jupiter Island megamansion for $72,500,000. The stunning 5.7 acre oceanfront estate features its own incredible private lake-sized waterpark, plus pool house, guest house, tennis house and beach house!

Supercities of the Future 

A Rendering of Saudi Arabia's NEOM

Looking into the future, Saudi Arabia, has just revealed plans to build NEOM, a $500 billion, 100,000 square mile “Super City,” on the coast of the Red Sea, spanning three countries! It will be powered by solar and wind technologies, and will be designed to integrate robots and drones into its workforce.

Bill Gates Purchased 25,000 Acres of Arizona Desert

Bill Gates is also getting into the city building business. He just spent $80 million to kickstart the development of a brand-new 25,000 acre community 45 minutes west of Phoenix, Arizona. 

The "Smart City" of 80,000 residential units will integrate cutting-edge technology, high-speed digital networks and data centers, autonomous vehicles and autonomous logistics hubs. It will be fascinating to see how these ambitious plan plays out.

A Season of Giving 

San Francisco Conservatory of Flowers

The Bay Area continues its unparalleled tradition of giving, with the recent announcement of a $500,000,000 gift to UCSF from the Helen Diller Foundation, one of the largest ever to an educational institution. In response to the devastating wildfires in northern California that have affected so many, I was pleased to support “Band Together Bay Area," a recent concert featuring Metallica at AT&T Park, led by local business leaders including Salesforce CEO Marc Benioff and San Francisco Giants President Larry Baer.

Meanwhile, the San Francisco Conservatory of Flowers has extended its incredible light show of psychedelic images projected onto the exterior of the conservatory, through November 26th -- so don’t miss it, it's truly spectacular!
I hope you're enjoying this busy fall social season and look forward to seeing you around our beautiful City-by-the Bay!

Joel Goodrich | Global Luxury Real Estate Advisor
Coldwell Banker Previews International
415.308.8184 | | BRE# 01028702

November Events 

15 - Wednesday
Holiday Luncheon
The Salvation Army's 14th Annual Holiday Luncheon,
this year in honor of Diane B. Wilsey. The Ray & Joan Kroc Corps Community Center, SF, 11:45 AM to 1:30 PM.
Admission: $225 and up

16 - Thursday
DIFFA Designs 2017
The interior design industry's biggest annual gala.
W Hotel, SF, 6:00 PM to 9:00 PM.
Admission: $80 and up

November 15-16
Valentino Preview
Preview Valentino's Resort 2018 collection,
Saks Fifth Avenue, SF, 2nd Floor 
10:00AM to 8:00 PM

November 16-17
Marchesa Preview
Preview Marchesa's Spring 2018 collection,
Neiman Marcus Union Square, SF, 3rd Floor 
10:00 AM to 5:00 PM

November 16
Discussion of Vertighost
Artist Lynn Hershman Leeson discusses her work, Vertighost.
Legion of Honor, Gunn Theater
10:30 AM to Noon
Admission: $3

November 29
GLIDE Holiday Jam
GLIDE'S annual holiday party, with performance by Judith Hill, to raise funds for the GLIDE Daily Free Meals program and more services that help marginalized members of our community.
The Masonic, 1111 California
5:30 PM to 11:00 PM
Admission: $65 and up

November 29
Holiday Faire
Junior League of San Francisco Holiday Faire. Multiple vendors will offer gifts for the holiday season. 
JLSF HQ, 2226 Fillmore St., SF
5:00 PM
Admission: $10 and up

November 30
Jingle & Mingle
Children of Shelter's Annual holiday event. The General’s Residence, 2 Marina Blvd., SF, 6:30 PM.
Admission: $125 and up

November 30
Tim Ferriss Appearance
Tim Ferriss speaks about his new book, "Tribe of Mentors." Castro Theatre, SF 
5:30 PM
Admission: $25 and up

December 4
Help is on the Way
REAF's annual gala, Help is on the Way for the Holidays XVI, with special honor to Mark Rhoades, Marines' Memorial Theater, SF 
6:00 PM.
Admission: $60 and up

Chenery House, Available for $11,000,000
- -

World Class Piedmont Estate for $7,995,000

The Bransten House for $7,495,000

Stunning Skyline Retreat in Oakland Hills for $2,998,000

Penthouse Loft for $1,495,000

Exceptional Pacific Heights Victorian for $1,798,000

A Chic Stanley Saitowitz Penthouse for $1,250,000

Listings Presented by Joel Goodrich | Coldwell Banker Previews International | 415.308.8184

BRE# 0102870 |