CBS Evening News - video feature
Hank Plante reports
"Bay Area High-End Housing Market Still Booming"
May 1, 2008
Lives of Style
by Elisabeth Laurence
San Francisco Examiner
September 26, 2007
Gleaming Castle in the Air Comes Alive
when the Sun Sets
by Carolyne Zinko
San Francisco Chronicle
The Elegant Joel Goodrich
by Julia Bernstein
There are 374,546 licensed Realtors in California, according to
the California Job Journal, and thanks to incredible, double-digit
gains in the state's housing market, thousands more are rushing
to get licensed every month. In February alone, the state
reportedly issued 4,159 new seller licenses.
But the question remains, how does one stand out in such an intensely
crowded field? Joel Goodrich knows the answer. At a
1:30pm meeting in his glamorous Nob Hill Penthouse, the man was
coiffed, well dressed and perfectly at ease, surrounded by his collection
of 200 exotic orchids. He smiles easily, and clearly, he has
much to smile about.
Since entering the residential real estate field in 1992, Joel Goodrich
has become one of the industry's top producers. He specializes
in representing buyers and sellers of luxury properties, primarily
in San Francisco's top neighborhoods, such as Pacific Heights, Presidio
Heights, Nob Hill, Russian Hill, Telegraph Hill and Sea Cliff.
His portfolio of sold properties reads like an architectural and
historic tour of the Bay Area. According to Forbes Magazine,
he co-listed one of the most expensive homes in America in 2002
a $45,000,000 Cotswold-style Tudor mansion in Hillsborough that
includes a 55 foot long ballroom, a wine vault, an entertainment
room, an historic architectural details. He's sold penthouses
in classic Beaux-Arts style buildings downtown, a historic co-op
duplex penthouse at 2000 Washington Street built in the 1920s and
magnificent European-style mansions in Pacific Heights. And
his current listings are no less spectacular. Experts say
that Realtors have the best chance of success if they enjoy selling,
and have extensive social and business connections in their communities.
Joel Goodrich not only meets these recommendations, he goes above
and beyond to exceed them.
Joel Goodrich does not just "enjoy selling", he works
extremely hard for each of his clients because he feels real estate
is a lifestyle. "To be successful, it has to be.
At times it can be incredibly difficult. It's not for the
faint of heart", he says.
This hard work includes using only top quality photographs, placing
ads in the best possible publications, and paying special attention
to the layout and description of each home. As for the second
portion of the experts' advice, Joel Goodrich has been active in
the San Francisco Chamber of Commerce, the Nob Hill Association,
the Opera Guild and the French Heritage Society, just to name a
His intense level of civic involvement has brought him a certain
level of celebrity in this city. It's not uncommon to
find his name or visage in one of the local paper's society columns.
But more importantly, on a professional level, it has enabled him
to know about properties that aren't publicly listed.
The value of this knowledge can not be overestimated. "It's
so important to match a property to a client", Joel Goodrich
says. "You have to get to know their lifestyle, their
social life, and the right place may not necessarily be something
available on the open market".
Though it seems Joel Goodrich was born to excel in his current profession,
real estate was not his first career. While a bio-medical
science major at the University of California in Berkeley, Joel
Goodrich made his living as a piano player. He then took a
turn as a professional ice skater, touring with the Ice Follies
for a year, and spending several years as a coach.
Then, prior to joining his current firm, Joel Goodrich worked in
real estate development, where he learned the skills that would
help him to excel. When he started as a realtor, he knew he'd
found his calling.
"You really know in life when you find your niche, and what
you were meant to do. This feels like it", he said.
Naturally, in addition to his love for the performing arts, Joel
Goodrich has a passion for the visual arts, and his eyes widen noticeably
when he talks of trips to cities with fantastic architecture.
Joel Goodrich celebrated New Year's Eve 2001 at the Tzar's Ball
in St. Petersburg's baroque Winter Palace- home of the Hermitage
Art Museum, which houses one of the world's largest art collections.
Catherine the Great once entertained in that palace, and Joel Goodrich
cannot contain his enthusiasm for having had the good fortune to
spend time in the former residence of the Tzars.
This past New Year's Eve featured another fabulous trip to the Hofburg
Palace in Vienna for the Kaiser Ball, then on to Paris for a stay
at the historic Chateau des Villettes.
With his serious work ethic, dedication to civic involvement, and
true love for high art and culture, Joel Goodrich is not your run-of-the
mill real estate agent. How has he beaten the odds in his
business? It should be clear by now; the man, quite simple, IS the
elegance he helps people to buy and sell.
Comments from Satisfied Clientele:
"It was the expertise and fine negotiating skills of
Mr. Goodrich that enabled me to simultaneously sell my own property
and move into the larger home I had always wanted."
Dr. Wayne Garrett
"I will certainly send you anyone I know who needs the
best Realtor in town - you can include me on what I am sure is a
long list of satisfied clients."
Ms. Claudia Bogner
"We appreciate all the hard work Joel did for us. He
is a great representative of your company, and we will not hesitate
to refer future business to him."
Sharon & Michael Ohison